Addressing pressing economic and social challenges – such as pandemics and other health crises, climate change, and energy scarcity – requires changes in behavior. In this talk, I will use case studies, primarily from my own research, to illustrate how human behavior and bounded rationality influences the design of institutions aimed at aligning incentives and actions with overarching goals. I will argue that economic design research and behavioral science are often complementary, rather than substitutes, in promoting effective behavioral change.
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